Although the paths for our Co-Founders were different prior to bringing B-YOND to the world, the mission is very much aligned.
Following a successful career playing Football on the international stage, Simon, prior to being forced to retire due to injury, struggled with sleep after matches as well as recovering with the quick turnarounds playing. This led to him looking for different & better ways, which is where his interest & passion in CBD and functional mushrooms was born. Helping him no longer require the use of sleeping tablets, a fire was ignited & once his playing days ended a desire bring the finest, natural wellness products that could genuinely make a difference to professional athletes.
Russell, dropped out of the full-time game much earlier and ventured into the entrepreneurial world with a focus on building businesses in the football world as well as the health & fitness space. He has also appeared on the front cover of Men’s Fitness, and was once the face of Speedo (as Simon likes to bring up in the majority of Zoom calls with people!)
Through combining both experiences & passions, they are on a mission to provide alternative natural wellness products, that can benefit both elite athletes performing at the very top level, to every day people who are looking for an edge in their performance, recovery & wellbeing.
Our formulations are crafted with a deep respect for the environment and health. We source only the finest nutrients and ingredients to ensure our products are free from artificial additives and harmful chemicals. We understand that achieving greatness isn't just about reaching the finish line, but also about how you get there.
That's why we focus on holistic wellness, supporting not only physical performance but also mental clarity, balance, and well needed rest.
We empower modern athletes & those looking to achieve their best through the power of nature. Believing that true strength comes from within. That's why we’re committed to all-natural wellness that supports every aspect of an athlete's journey.
From enhancing focus during training sessions to boosting energy for peak performance, and aiding in rapid recovery, our products are designed with the modern athlete in mind.
